Porsche Panamera

It all started with the Porsche Cayenne, the SUV from Porsche. Now, Porsche is working on a 4-door sedan named Panamera. The car enthusiast forums are abuzz with active discussion and opinions on the car. To some, Porsche has the envious position in that it has a strong brand that's long been associated with high performance sports cars. As Porsche tries to extend their brand and launch new vehicles like a high performance SUVs and sedans, can they successfully make the transition while maintaining their leadership in the sports car market?

A quick look at Pricehub's data reveals that the last generation of the air cooled Porsche 911's (1995-1998) tend to fetch higher prices than the first generation of the water cooled 911's (1999-2002), even though the water cooled 911's are newer, has better technology, and is more likely to have lower mileage. Could this pricing trend be an indicator of the marketplace making a statement regarding Porsche's latest desirability and their recent vehicle developments?

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