Monday, December 14, 2009

Hyundai's Decade Long Comeback

It wasn't long ago when Hyundai cars were the butt of many car jokes.  In 1986, Hyundai entered the U.S. car market and began selling the Hyundai Excel for less than $10k.  The Excel, while cheap, had many problems including engine and transmission problems.  Many cars did not even make it to 100k miles.
Fast forward a decade, and Hyundai now has a decent fleet of sedans, coupes, SUVs, minivans, and even luxury cars.  Hyundai's lineup now includes the Accent, Elantra, Sonata, Santa Fe, Genesis, Azera, Tucson, Veracruz, and Entourage.  Long gone are the unreliable cars of the past, and we now see Hyundai ranked in the top 10 in quality and customer satisfaction polls like J.D. Powers.  Hyundai is planning to challenge BMW and Lexus in the luxury car market, as well as tackle the sports compact market.  Additionally, Hyundai is also working on hybrid technology.  With that said, we think Hyundai be the Honda or Toyota of the '90s.


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