Monday, January 19, 2009

Auto Marketing 101 - The Starting Price of a Vehicle

We've noticed that marketers at car companies have started to change their marketing tactics. They no longer tout performance features like 400 horsepower or luxury features like navigation systems. Nowadays, many of the ads just jump right to the point and highlight the thing that matters the most -- the price, which is usually presented in a "starting at $xx,xxx" format. Here are a few examples from a random sampling of this week's ads:

Of course in reality the "starting price" is just the teaser and no one really gets to buy a car at the starting price. I wonder, does the slogan "truth in advertising" apply to the auto industry?

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